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Why Google is paying $20 billion to Apple?

Updated: Feb 19, 2023

Google paying $20 billion to Apple to stay as a default search engine in the Safari browser has been one of the most talked about business deals in recent times.

Why it matters: Apple devices are widely used around the world, with millions of people relying on them for their daily activities. Having Google as the default search engine on these devices is essential for Google's reach and revenue. By having a prominent presence on Apple devices, Google gains access to a vast user base, thereby increasing its advertising revenue.


The big picture: This deal highlights the growing significance of the technology sector, with Google and Apple vying for dominance in the market. The two companies have a symbiotic relationship, with Google providing Apple with a significant source of revenue, while Apple provides Google with a valuable platform to reach users.

Between the lines: The $20 billion deal between Google and Apple is a clear indication of the importance of search engines and the role they play in the tech industry. The deal also shows how companies can work together to achieve mutual benefits, with Apple receiving a significant source of revenue, and Google gaining access to a vast user base.


Flashback: Apple and Google have had a long-standing partnership, with Google's search engine being the default on Apple devices since 2007. The relationship between the two companies has been a subject of speculation and rumors for years, with the exact details of their agreement remaining undisclosed.


By the numbers: Google's payment to Apple for its default search engine position is estimated to be around $20 billion, a significant increase from the previous year. The exact amount of this deal has not been confirmed by either company.


What they're saying: "This deal is a testament to the importance of search engines and the role they play in the technology industry," said an analyst. "Google and Apple have a symbiotic relationship, with each company providing the other with a valuable platform and source of revenue."

Catch up quick: Google has agreed to pay Apple $20 billion to maintain its position as the default search engine on Safari browser. This deal highlights the significance of search engines and the role they play in the technology industry, as well as the symbiotic relationship between Google and Apple. The exact details of the deal remain undisclosed, but it is estimated to be worth billions of dollars.


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