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What is Deux Brief?

Updated: Apr 23, 2023

In a world where social media platforms are taking over the way we consume news, a new experiment has been launched by Page 21- Trois Brief

"Trois Brief," is an Instagram page that uploads three concise news posts related to business and economics news in India every day, for 30 days. The idea behind the experiment is to test if people enjoy concise news posts on Instagram and whether it can be a viable platform to expand further.


"Trois" is the French word for "three," while "Brief" just means short and concise. So when these two words are combined, "Trois Brief" literally means "three news briefings"


It is an attempt to cater to the younger generation who consume news in a different way than the older generation. They are more interested in bite-sized information that is easily consumable and shareable.


The page aims to provide that kind of news. The posts are short, informative, and to the point. They cover a wide range of topics related to business and economics in India, including startup news, stock market updates, government policies, and economic indicators.


The experiment is significant for several reasons. Firstly, it is an attempt to bridge the gap between the younger generation and the traditional way of consuming news. By providing news in a format that is more attractive to the younger generation, Trois Brief hopes to educate and inform them about what is happening in the country.


Secondly, the experiment is significant because it is focused on business and economics news. The younger generation is more interested in business and entrepreneurship than the older generation. By providing news related to these topics, Trois Brief hopes to inspire and motivate the younger generation to become entrepreneurs and contribute to the growth of the Indian economy.


Follow @troisbrief on Instagram for more;

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