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Tata Consumer buys Bisleri

Tata Consumer to buy Bisleri International for ₹7,000 cr.

What happened: Bisleri now has a new home at the Tata Group. According to ET, Tata Beverages has purchased the brand Bisleri from Ramesh Chauhan for ₹6,000- ₹7,000 cr.

  • Bisleri has a 32% share of the organized packaged water market.

  • Tata has a strong balance sheet to absorb the acquisition cost of ₹7,000 cr (equivalent to 9X its FY22 net profit).

Flashback: Founder Ramesh Chauhan is aiming to disinvest Bisleri International to Tata three decades after selling soft drink brands Thums Up, Gold Spot & Limca to Coca-Cola.

  • Other interested parties such as Reliance Retail, Nestle, and Danone. The report stated that talks between Tata & Chauhan have been going on for the past two years.

By numbers: Bisleri has 122 operational plants and is sold through a network of 4,500 distributors and a fleet of 5,000 trucks across India and neighboring countries.

In short: Bisleri would be one of its largest acquisitions in recent years and has the potential to be a game changer for the company’s beverages segment.


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