Updated: Feb 11
The brand had been at it for the past quarter century and has recently been having a more stellar time.
What is happening: Over the past decade, Britannia's market share has consistently inched up while its shares have also doubled in value in the past five years.
Why it matters: With a market capitalisation of Rs 1.11 lakh crore (US$13.4 billion), Britannia is now India’s fourth-most-valuable FMCG company.
India may be the world’s largest milk producer, but its dairy market is notoriously difficult for new entrants.
Backdrop: Britannia offers its customers the whole gamut of dairy products, including milk, butter, dairy whitener, and curd but cheese accounts for half of its dairy sales.
Cheese was among the first products Britannia launched when it decided to take a crack at dairy in 1997, besides milk and whiteners.
The big picture: In the overall portfolio of the 104 year old company, diary is merely a rounding error.
Of the year ending March 2022, of 14,000 crore revenue only a mere 500 crores came from the dairy industry
What the numbers say: The co-operative brand Amul controls one-third of the country’s fresh-milk market, half of its cheese industry, and more than four-fifths of its butter market.
What next: As per the spokesperson, Britannia wants to be a foods company and not just a biscuit brand.
Further, it has been in dairy too long to ditch it now.
Read in short: Despite the lackluster performance of the dairy sector based sales in the company giant, Britannia continues to pursue expansion into the dairy industry of India.